There are two series of Webkinz Trading Cards, which are used to play the challenge game. The cards come in booster packs, with 5 playing cards and a code card in each pack. In these packs there are also chances of getting special cards as well, like free pet codes. In series one you can also get Curio Shop Curiosities and Webkinz Doodlez. In series two there is At Paw Level and W-Tales Snapshots instead. These special cards are foil. For series one 80 base cards have been released, 12 challenges, 8 Curio Shop Curiosities and 8 Webkinz Doodlez. In series two there are 85 base cards, 15 challenges, 8 At Paw Levels and 8 W-Tales Snapshots. The cards are also W-Plus items, and they each come with 2-5 codes. 1 code on each card is for a virtual pack of trading cards, while the other 1-4 can unlock prizes like rare and exclusive themes or coupons. Series 3 changed the format, with only ONE feature code per pack, and no code for a virtual pack. The packs also included stickers and a chance to win a previously unheard-of pet, the Magical Retriever. Also, Ganz has said that each Series 3 code gives you an item you cannot find anywhere else in Webkinz World.
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